The entrepreneurship through acquisition (ETA) world has historically been the province of elite business schools and wall street financiers. Our view is that buying a business is for anyone regardless of their background, education, race, gender, sexual orientation, or gender identity. Our goal is to de-mystify the Merger & Acquisition (M&A) process and reduce the cost so it is accessible for anyone. If you have never bought or sold a business before, we are here to help explain the process, define all of the jargon and help you navigate unfamiliar waters. We're democratizing M&A so everyone who wants to can buy a business and achieve their dreams!